SPONSORSHIP
INFORMATION PAGE
EVENT INSPIRATION
It is worth noting that if slavery was one of the worst moments in American history, then ending slavery would be one of the greatest moments in American history. Join together with Juneteenth Atlanta to once and for all end modern-day slavery where ever it exists. Human rights, liberty justice and freedom for all are the marching calls of Juneteenth Atlanta.
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WHY SPONSOR JUNETEENTH ATLANTA
By sponsoring Juneteenth Atlanta you can expect to reach the perfect audience of:
Besides its core - Atlanta and surrounding areas - Juneteenth Atlanta draws from all cities in the Southeast and offers approximately 15 roundtrip charter bus escorts from those cities to the annual festival. With targeted promotions, Juneteenth Atlanta has also experienced steady growth among national and international travelers. At its most basic level, Juneteenth Atlanta gives sponsors’ marketing dollars an annual vehicle to reach consumers. Its real value, however, lives in the Juneteenth Atlanta brand: an unflaggingly positive celebration of pride and achievement.
The four-day event brings in the holiday of freedom where thousands of people come together for music, art, history, and celebration. Juneteenth Atlanta requires musicians, speakers, vendors, artists, and DJs who participate to uphold a strict ban on suggestive violence, profanity, misogyny, and negativity in general.
When you associate your brand with Juneteenth Atlanta we positively help to differentiate you from your competitors, help you develop closer relationships with prospective customers, and publicly trumpet your significance in our diverse community consumers. Use this distinctively positive vehicle to help your brand gain better visibility, reach greater heights of awareness, loyalty, and favorable association throughout our demographics.
By sponsoring Juneteenth Atlanta you can expect to reach the perfect audience of:
- Consumers of local businesses
- College educated professionals
- Those earning above average wages
- Those that are tech savvy
- Consumers actively engaged in community events
Besides its core - Atlanta and surrounding areas - Juneteenth Atlanta draws from all cities in the Southeast and offers approximately 15 roundtrip charter bus escorts from those cities to the annual festival. With targeted promotions, Juneteenth Atlanta has also experienced steady growth among national and international travelers. At its most basic level, Juneteenth Atlanta gives sponsors’ marketing dollars an annual vehicle to reach consumers. Its real value, however, lives in the Juneteenth Atlanta brand: an unflaggingly positive celebration of pride and achievement.
The four-day event brings in the holiday of freedom where thousands of people come together for music, art, history, and celebration. Juneteenth Atlanta requires musicians, speakers, vendors, artists, and DJs who participate to uphold a strict ban on suggestive violence, profanity, misogyny, and negativity in general.
When you associate your brand with Juneteenth Atlanta we positively help to differentiate you from your competitors, help you develop closer relationships with prospective customers, and publicly trumpet your significance in our diverse community consumers. Use this distinctively positive vehicle to help your brand gain better visibility, reach greater heights of awareness, loyalty, and favorable association throughout our demographics.
HISTORY OF JUNETEENTH ATLANTA
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2012 - Georgia International Convention Center
2013 - Parkinson Park 2014 - The Shrine of The Black Madonna (first parade) 2015 - Mozley Park |
2016 - Morris Brown College
2017 - Morris Brown College 2018 - Mozley Park 2019 - The Home Depot Backyard |
In 2020, (during the shut down) we led a parade and rally of over 18,000 participants through the streets of Atlanta, GA. Although the 2020 rally was different from our annual festival and parade offering, it proved to be a major success.
In 2021, after missing months of planning and fundraising opportunities due to state COVID restrictions, we had 50 days to produce and staff our Juneteenth Atlanta festival and parade for the event dates of June 18-20, 2021, at Centennial Olympic Park. During that time, we registered over two hundred-fifty vendors and approximately 2,200 parade participants. Thanks to the generous support from our community partners of performing artists, media sponsors ( V-103, Streetz 94.5, Smooth Jazz 101/100), our Atlanta Mayor, Keisha Lance Bottoms, and the Fulton County Sheriff’s Department, we overcame all the challenges presented such as: just returning from a state shutdown, the logistics of a 22 acre venue, and a horrid 85% weather forecast of rain and thunder storms throughout the event weekend. Because of our organization’s persistence and determination to commemorate and celebrate Juneteenth despite all circumstances, Juneteenth Atlanta is now recognized as one of the largest Juneteenth celebrations in the world.
June17, 2021 Juneteenth became a national holiday!
Juneteenth Atlanta is a 10-year member of the National Juneteenth Observation Foundation founded by the late Rev. Ronald V. Meyers Senior M.D. The NJOF was the driving force behind Juneteenth becoming a national holiday. Our eldest member, Opal Lee, sat in the front row during the signing of Senate Bill S. 475 by President Biden, on June 17, 2021, making Juneteenth the 12th federal holiday. 2022 brings in our 10 year Juneteenth Atlanta anniversary and the first year anniversary of Juneteenth becoming a national holiday. We are going all out for Juneteenth Celebration 2022 and invite you to join us!
June 17-19, 2022
Juneteenth Atlanta completes its 10 year anniversary event with a bang. Juneteenth Atlanta was recorded to have 56,000 attendees and a demographic of 109,000 attendees with the parade and festival combined. Juneteenth Atlanta Parade was broadcasted by CBS46. The event successfully produced four stages, an acre of bouncy houses for youth and adults and over over 100 performers and offered numerous activities and a phenomenal Aboriginal parade.
In 2021, after missing months of planning and fundraising opportunities due to state COVID restrictions, we had 50 days to produce and staff our Juneteenth Atlanta festival and parade for the event dates of June 18-20, 2021, at Centennial Olympic Park. During that time, we registered over two hundred-fifty vendors and approximately 2,200 parade participants. Thanks to the generous support from our community partners of performing artists, media sponsors ( V-103, Streetz 94.5, Smooth Jazz 101/100), our Atlanta Mayor, Keisha Lance Bottoms, and the Fulton County Sheriff’s Department, we overcame all the challenges presented such as: just returning from a state shutdown, the logistics of a 22 acre venue, and a horrid 85% weather forecast of rain and thunder storms throughout the event weekend. Because of our organization’s persistence and determination to commemorate and celebrate Juneteenth despite all circumstances, Juneteenth Atlanta is now recognized as one of the largest Juneteenth celebrations in the world.
June17, 2021 Juneteenth became a national holiday!
Juneteenth Atlanta is a 10-year member of the National Juneteenth Observation Foundation founded by the late Rev. Ronald V. Meyers Senior M.D. The NJOF was the driving force behind Juneteenth becoming a national holiday. Our eldest member, Opal Lee, sat in the front row during the signing of Senate Bill S. 475 by President Biden, on June 17, 2021, making Juneteenth the 12th federal holiday. 2022 brings in our 10 year Juneteenth Atlanta anniversary and the first year anniversary of Juneteenth becoming a national holiday. We are going all out for Juneteenth Celebration 2022 and invite you to join us!
June 17-19, 2022
Juneteenth Atlanta completes its 10 year anniversary event with a bang. Juneteenth Atlanta was recorded to have 56,000 attendees and a demographic of 109,000 attendees with the parade and festival combined. Juneteenth Atlanta Parade was broadcasted by CBS46. The event successfully produced four stages, an acre of bouncy houses for youth and adults and over over 100 performers and offered numerous activities and a phenomenal Aboriginal parade.
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RULE NUMBER ONE: LOVE!
JUNETEENTH ATLANTA PARADE & MUSIC FESTIVAL
PLANNING FOR 2023
Juneteenth Atlanta will present another colorful celebration where myrrh, frankincense and sage fill the air while attendees enjoy four days of festivities including four stages, a healers circle, a cultural vendor’s market, an artist’s market, V.I.P areas, a cultural exchange - cultural arts amphitheater, a financial literacy resource center, an aboriginal Pow Wow, a Gemini birthday boogie, historic educational presentations, family reunions, S.T.E.M for youth, a children’s activity village, an acre of bouncy houses for children and adults, international food cuisines, food trucks, fitness activities, soccer, double dutch, martial arts, drum & dance, board games, kite flying, frisbees, knocker balls, a chess section, horse carriage rides, special presentations on father’s day - honoring fathers throughout history - fathers remembered and inspiring shout-outs to current/future fathers in attendance. The festivities conclude on Monday, June 19th. 2023 festivities also includes an international Juneteenth holiday parade of marching bands, dance troops, youth groups, majorettes, civic organizations, local businesses, exotic car/motorcycle clubs, dancing horses, historic reenactments, and unique floats honoring notable contributions made throughout history. The streets of Atlanta come alive with band battles, dance presentations, and numerous other artistic expressions of culture and pride followed by A-List headliners on the main stage and a finale of arial flyovers and fireworks shooting off skyscrapers in downtown Atlanta, GA.
DEMOGRAPHICS AND MEDIA
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National Recording Artis
Angie Stone, Arrested Development, Ken Ford, Ohio Players, Kebbie Williams, Case, Nappy Roots, and Three5Human, Robert Randolph and many more . Consistent Results Eight years of growth and collected attendees’ data Weekend Attendance including parade 50k - 78k Geographic Distribution 74.8 % from Atlanta and surrounding areas 18.1 % from neighboring states (AL, TN, FL, SC) 7.1 % from other U.S and international guests Loyal Attendees 32.6 % were first-time attendees in 2021 67.4 % have attended for 2-6 years Mature, Affluent Crowd Age: 45-65 (29.3 %); 26-45 (40.7 %); 25< (11.6 %); 65+ (18.4%) |
Income: 57% earned $52-85k; 43% managerial/professional
Ethnically Diverse African American (77 %); Caucasian (11 %); African (6 %); Hispanic (4 %); Asian (2 %) Promotions 3,000 posters and 100,000 postcards are displayed throughout the Southeast and handed out by our volunteers and promotional team at local businesses, churches, barber shops, salons, community centers, colleges, farmer’s markets and other events leading up to the festival. Event information is also delivered digitally to thousands of former attendees and music fans. Media Radio -, STREETZ 94.5, Smooth Jazz 100 and 101, V103, WAOK, Community Radio - WRFG Newspapers - Atlanta Journal Constitution, Atlanta Voice, Rolling Out T.V. - CBS, Cable |
What’s New For 2023
Introducing:
Introducing:
- World Juneteenth Month™
- Juneteenth International Freedom Day™
- Sports Games Historical Reenactments
- Pow wow including teepees and tribal garb
- Four Big Days | Four Big Stages
- World Record Drum Circle
- Human Rights March and Forum
- Summer Camp for our youth and more
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Meet Our Beloved Lou Gossett Jr.
Lou Gossett Jr. is one of the most respected and beloved actors on stage, screen, and television. He is an accomplished writer, producer and director. Off-screen he’s a social activist, educator, and author dedicated to enriching the lives of others. Given Mr. Gossett’s continued commitment to the well-being of all humanity, it is Juneteenth Atlanta’s honor to have Mr. Gossett on board as a team member for Juneteenth Atlanta’s Parade & Music Festival. Mr. Gossett’s vision is to build Juneteenth into one of the most celebrated holidays in the world. |
SPONSORSHIP LEVELS
Arts
- Contributing Sponsor Level 1 50K
- Contributing Sponsor Level 2 75K
- Fireworks Sponsor 125K
- Magic Zone Youth Stage Sponsor 170K
- Indie Stage Sponsor 200K
- Cultural Exchange Stage Sponsor 225K
- Parade Sponsor 250K
- Main Stage Sponsor 300K
- Full Event Title Sponsor 600K
SPONSORSHIP PERKS
Choose from a few of these following perks, or bring your on to the table
- V.I.P. Exhibit Space TBD
- Your input on marketing needs
- Included as event sponsor on email blasts
- Logo on Event T-shirt
- Recognized as Parade sponsor
- Parade float and premiere line-up position
- Logo on red carpet step & repeat
- On stage speaking opportunities
- Mentions throughout event on all stages as event sponsor (Number of mentions TBD)
- Daily speaking opportunities
- Company logo and information shown on all stage video screens
- Inclusion in press releases and event programs
- Participation in video and photo shoots for post event national releases
- Prominent logo placement on JA website for six months, post-event
- Link to company website from JA website and other media pages
- Prominent logo placement on digital and print advertising
- Acknowledged on JA social media pages as event sponsor
- Onsite signage, On-site product sampling opportunities (approved products only)
- Name recognition on title page of souvenir event magazine
- Sponsor profile in souvenir event magazine
CUSTOMIZED SPONSORSHIP OPPORTUNITIES
Review these opportunities, let us know your needs and we'll create the perfect plan for your success!
Review these opportunities, let us know your needs and we'll create the perfect plan for your success!
Juneteenth Fireworks Show
2022 celebrates the first year of Juneteenth becoming a national holiday so let’s go out with a BANG! Get the attention of everyone with fireworks shooting off the tops of downtown Atlanta skyscrapers from multiple direction. Put your company’s name front and center as the sponsor of this city wide display of FIREWORKS. Imagine one of the largest and most spectacular Juneteenth firework shows anywhere sponsored by your company and also being displayed on our main stage mega screens and virtual media pages with your name included.
Talk about going out with a bang!
Cultural Exchange Amphitheater
Our amphitheater stage is where our attendees get to hear from some of the country’s top speakers, researchers, historians, health professionals, healing practitioners, community leaders, and esteemed educators. This informative series of event activities is the true foundation of the Juneteenth Atlanta celebration. With that stated, it is our goal to encourage every attendee to experience the KWA that will reverberate from this notable event area.
Super Summer Youth Camp - S.T.E.A.M. Children’s Activity Area -
Capture the imagination and interest of the entire family during our full holiday weekend youth summer camp. Sponsoring the youth camp, science, technology, engineering, art, and math tent and children’s area will place your organization at the top of the event’s most memorable moments.
Badges & Lanyards
This eye-catching opportunity keeps your company name constantly in sight throughout the show. Sponsoring the badge and lanyard stock provides the opportunity for your company to be seen by every VIP, special guest, performer, volunteer, staff, vendor and their prospective customers, and including your competitors! *Includes production.\
2022 celebrates the first year of Juneteenth becoming a national holiday so let’s go out with a BANG! Get the attention of everyone with fireworks shooting off the tops of downtown Atlanta skyscrapers from multiple direction. Put your company’s name front and center as the sponsor of this city wide display of FIREWORKS. Imagine one of the largest and most spectacular Juneteenth firework shows anywhere sponsored by your company and also being displayed on our main stage mega screens and virtual media pages with your name included.
Talk about going out with a bang!
Cultural Exchange Amphitheater
Our amphitheater stage is where our attendees get to hear from some of the country’s top speakers, researchers, historians, health professionals, healing practitioners, community leaders, and esteemed educators. This informative series of event activities is the true foundation of the Juneteenth Atlanta celebration. With that stated, it is our goal to encourage every attendee to experience the KWA that will reverberate from this notable event area.
Super Summer Youth Camp - S.T.E.A.M. Children’s Activity Area -
Capture the imagination and interest of the entire family during our full holiday weekend youth summer camp. Sponsoring the youth camp, science, technology, engineering, art, and math tent and children’s area will place your organization at the top of the event’s most memorable moments.
Badges & Lanyards
This eye-catching opportunity keeps your company name constantly in sight throughout the show. Sponsoring the badge and lanyard stock provides the opportunity for your company to be seen by every VIP, special guest, performer, volunteer, staff, vendor and their prospective customers, and including your competitors! *Includes production.\
CUSTOMIZED SPONSORSHIP OPPORTUNITIES
Review these opportunities, let us know your needs and we'll create the perfect plan for your success!
Review these opportunities, let us know your needs and we'll create the perfect plan for your success!
Juneteenth Atlanta Welcome Area
Every attendee likes Juneteenth merchandise and event giveaways, this sponsorship guarantees exposure to attendees at Juneteenth Atlanta. It’s the perfect place to catch the attention of attendees as the excitement of the event is heightened in this high traffic area.
Juneteenth Atlanta Fashion Show
Associate your brand with one for the most anticipated events of the festival. Designers and models from across the country showcase their amazing style and fashion wears during this breathtaking exhibition.
Video Stage Screens
Advertise on the main event stage video screen and remind thousands of attendees to visit your booth before they leave the event or what ever information you need to present! Exhibitors that advertise on the main stage video screen average 40% more sales leads than non-advertisers!
Juneteenth Email Marketing
Increase the reach of your sponsorship, get your brand added to every Juneteenth Atlanta invite, confirmation, inquiry response and thank you email! On average we send out and receive thousands of emails.
Every attendee likes Juneteenth merchandise and event giveaways, this sponsorship guarantees exposure to attendees at Juneteenth Atlanta. It’s the perfect place to catch the attention of attendees as the excitement of the event is heightened in this high traffic area.
Juneteenth Atlanta Fashion Show
Associate your brand with one for the most anticipated events of the festival. Designers and models from across the country showcase their amazing style and fashion wears during this breathtaking exhibition.
Video Stage Screens
Advertise on the main event stage video screen and remind thousands of attendees to visit your booth before they leave the event or what ever information you need to present! Exhibitors that advertise on the main stage video screen average 40% more sales leads than non-advertisers!
Juneteenth Email Marketing
Increase the reach of your sponsorship, get your brand added to every Juneteenth Atlanta invite, confirmation, inquiry response and thank you email! On average we send out and receive thousands of emails.
We thank you for reviewing our sponsorship package. Select your sponsorship category and complete the form. For questions contact us at [email protected] or text us at (404) 587-5457
